Sila is a unique AI consumer intelligence platform that can help you understand the motivations, behaviours, trends and personalities of your audience. It also helps with brand tracking, delivering extraordinary value to your organisation.
Using Arabic-native AI natural language processing, Sila (‘connection’ in Arabic) provides the most accurate insights into Arabic speaking consumers in the world.
From an almost unlimited data pool, Sila analyses dialects and sentiment in Arabic, natively. It also works with most other languages natively, not requiring translation to understand intent.
With Sila, nothing ever gets lost in translation.
Sentiment, emotion, dialect - understood to perfection.
How many times have you relied on sentiment or topic data only to be disappointed with how social listening has handled Arabic? We know we were. That’s why we started to build Sila in 2018.
With Arabic-native AI, and our natural language processing models, we’re better able to deliver accurate, automated results that deliver you real feelings, fast. The best thing? It works across most languages on earth.
The power of AI-driven market research.
Sila’s technology has been built by market researchers for market researchers (and communicators and marketers…) to help leverage Artificial Intelligence in day-to-day research tasks.
Our proprietary AI models are the most accurate linguistic understanding models, critical to accurate insights.
We then transformed these insights so that you can leverage technology faster:
- In brand health with BrandPulse 360;
- In segmentation with Segmentech;
- With trend analysis and forecasting with TrueTrends;
- And a number of applications in market research and beyond.
Over 70% of the Arabic conversation online is in dialect. Does your consumer insight tool listen properly?
It pays to listen properly. But none of our competitors do.
They don’t understand dialect, meaning they, and in turn you, miss out on 70% of ALL Arabic online.
With more data sources than most, made stronger with Arabic-native AI (we also do other languages), we give you the insight you need, fast.
Understand your competitors and audiences better than they understand themselves.
Leverage our technology stack for what matters to your use-case. There’s more than one way you can use Sila:
- Communications monitors;
- Brand and social media monitoring;
- Competitive analysis;
- Sentiment and dialect understanding;
- Market research;
- and many more.
Sila Use Cases
Get in touch with us and see how Sila can help you.
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