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    • Report

    Visionary Arabia 2024

    Trends shaping Saudi's present and future


    The Visionary Arabia 2024 report breaks down the evolving trends impacting the Saudi market.

    By analyzing three years of consumer-generated data from social platforms, Sila, in partnership with AWE Research, has tracked shifts in interests and conversations across Saudi Arabia using Sila’s proprietary AI research methods alongside AWE’s in-depth interviews.

    This report delves into a diverse range of insights, including:

    • Key transformations reshaping consumer behavior
    • Emerging trends and shifting preferences
    • Challenges to past assumptions and predictions for the future
    • Recommendations for brands to adapt and thrive in the evolving landscape
    • Explore how these insights can inform your strategies and drive brand growth in Saudi Arabia.
    • Explore how these insights can inform your strategies and drive brand growth in Saudi Arabia.

    Travel & Tourism 

    Rising Global Travel Expenditure:

    Saudi citizens spent a remarkable $3.7B on outbound travel in Q1 2023, a 7.9% increase from 2022’s Q1 figure of $3.4B, this shows Saudi’s commitment to luxury travel and international experiences.

    See what the Saudi traveller is looking to experience domestically, and internationally.

    Sports & Gaming

    Football Dominance: Football continues to reign supreme, with 2X the mentions compared to all other sports combined.

    Gaming on the Rise: A significant portion of Saudi males, 70%, engage in online gaming each week, with eSports becoming increasingly popular among Gen Z and millennials, reflecting a growing interest in digital entertainment and competitive gaming.

    Key Takeaways

    The Visionary Arabia 2024 Report uncovers vital trends
    shaping the future of Saudi Arabia and highlights its significance, the associated tensions and values, and the micro-trends driving it.

    This report can help companies of all types:

    • Plan for 2025 and beyond;
    • Understand the behavioural shifts between generations;
    • Gain insight into purchase preferences and habits that can drive your marketing and NPD for 2025 and beyond; and
    • Help drive better marketing briefs with clearer, crisper insights backed by Sila’s AI and AWE Research’s primary research.

    Interested to purchase a copy of the full report? Share your details below.

    Fill out the form, and one of our team members will reach out to guide you through a summary of this groundbreaking report and discuss purchase options. Stay ahead of the curve with valuable insights tailored to your needs.

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