• Products
  • Solutions
  • Resources
      Articles
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
      Learn More
      Podcast
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
      Learn More
      Reports
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
      Learn More
  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
      Learn More
      Solution Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
      Learn More
      Research Success Stories
      See how Sila's AI has delivered on briefs that traditional market research has been unable to do.
      Learn More
  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
      The companyThe teamContact us
      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
      Learn More
      Careers
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
      Learn More
    • Report

    Ramadan 2023

    Social Trends at the Halfway mark

    The Ramadan Shift.

    Discover how Ramadan in 2023 is evolving through changes in demographics, media consumption, and lifestyle through Sila's recent study. Download for free.

    The Holy Month of Ramadan is a significant time for Muslims around the world, characterized by fasting, prayer, and spiritual reflection. However, as society evolves, so too do the traditions and priorities associated with Ramadan.

    Sila’s studies have explored how Ramadan in 2023 is changing in response to demographic shifts, changes in media consumption, and lifestyle. This report summarizes their key findings, shedding light on how different generations perceive and celebrate Ramadan in a rapidly evolving world.

    Ramadan in 2023 is influenced by changes in demographics, lifestyle, and media consumption.

    Sila’s studies reveal that younger generations have a nostalgia for the past, while older generations see Ramadan as simpler financially. The younger generation prioritizes friendships over family gatherings, and gaming and sports over movies and series. Spirituality remains central across all generations, and social media platforms like TikTok are preferred over TV content.

    During the midpoint of Ramadan, older millennials worry about budgeting and modern Ramadan pressures. For Gen Zers, Ramadan is evolving rapidly, with a more personalized and reflective approach needed to adjust to a changing society while still retaining its spiritual element.

    Here are some of our key findings:

    • Ramadan is evolving rapidly influenced by demographics, media consumption, and lifestyle.
    • Younger generations have a nostalgia for the past, while older generations see Ramadan as simpler financially.
    • The younger generation prioritizes friendships over family gatherings, and gaming and sports over movies and series.
    • Spirituality remains central across all generations, and social media platforms like TikTok are preferred over TV content.
    • Older millennials worry about budgeting and modern Ramadan pressures.
    • Ramadan is evolving to become more personalized and reflective of a changing society while still retaining its spiritual element.

    Conclusion

    Ramadan in 2023 is rapidly evolving, driven by changes in demographics, media consumption, and lifestyle.

    Younger generations are looking to experience Ramadan of the past, while older generations long for the simplicity of past Ramadan. The younger generation prioritizes friendships and social media, while spirituality remains central across all generations.

    The evolution of Ramadan is leading to a more personalized and reflective approach to the Holy Month in a rapidly changing society while still retaining its spiritual element.

    Interested to get a copy of the full report? Download for free now.

    Through the use of Arabic-language AI, Sila was created to gain insight and create strategies that drive brand growth across MENA and beyond.

    If you want to stay informed about how society is evolving and changing, subscribing to Sila’s research studies can provide valuable insights that help you stay ahead of the curve.

    Follow us on social

    "*" indicates required fields

    Email*
    Subscribe to Sila Insights monthly email
    This field is for validation purposes and should be left unchanged.