Environmental sustainability conversations in the public domain have been about consuming clean and green. It’s undeniable that there has been rising interest in topics relating to ESG and sustainability across people and the private sector. And guess what? The Government is redirecting all their efforts toward sustainability initiatives to varying degrees of success, depending on where you are. Are you leveraging the growing buzz on climate change yet? Is there even a buzz?

Our sustainability report tackles all these issues by examining various ESG topics to understand the connection between the public, brands and Government.

What we expect from consumers as brands is very different from consumer priorities. Brands focus on environmental sustainability, but real people focus on social sustainability. Philanthropy, health, equality and empowerment are still closest to reality, is your brand as close to the ground reality?

There is an increase of more than 100% conversations on sustainability now as compared to that in 2019 and these conversations are primarily led by Saudi with 50% of them less than 30 years of age. Know more about the people to be able to talk to them in their language on topics that matter to them.