Gulfood 2025: AI on the Menu
February 18, 2025
This week, Gulfood 2025 once again sets the stage for the future of the food and beverage (F&B) industry, showcasing the latest products, trends, innovative technologies, and solutions. As the sector evolves rapidly, one constant is emerging as a game-changer: the growing importance of data and artificial intelligence. From optimizing supply chains to personalizing consumer…
Ramadan’s Impact on Consumer Sentiment in KSA & UAE
January 31, 2025
Consumer Sentiment in Saudi Arabia and the UAE: The Ramadan Effect and What to Expect in 2025 The flow of consumer sentiment in Saudi Arabia and the UAE tells a fascinating story, especially when we zoom in on the period surrounding Ramadan. This annual holy month is more than a spiritual and cultural occasion; it…
Ramadan Insights: How MENA Consumers Shop and Spend
January 27, 2025
Consumer Behavior in Ramadan: Trends Shaping the MENA Region Ramadan is a time like no other in the MENA region. It’s a month of fasting, prayer, and reflection, but it’s also when our daily routines and shopping habits shift. From bustling markets to late-night online shopping sprees, this holy month reshapes how we live, connect,…
From Noise To Insight
January 14, 2025
1 Billion Voices: What Brands, Creators, and Listening Teach Us A few days ago, we were surrounded by a room full of creators, entrepreneurs, and innovators at the 1 Billion Followers Summit in Dubai. It was an unforgettable experience. Imagine being in a space where every conversation is about how to inspire, influence, and connect…
How Brand Tracking Changed the Game
January 6, 2025
The Evolution of Brand Tracking: From Surveys to AI-Powered Insights Brand tracking is the compass that guides businesses through a "sea" of consumer behavior. But how did we get here? To fully appreciate the power of Sila Insights’ Brand Pulse 360, it’s important to first understand the journey of brand tracking, its origins, evolution, and…
The Rise of Micro-Trends in the GCC
December 25, 2024
The Rise of Micro-Trends: What They Mean for GCC Brands Trends no longer take years or even months to develop. Instead, they emerge, peak, and fade within weeks, if not days. These are micro-trends—highly specific movements or shifts that captivate niche audiences for a short time. Think of a viral TikTok dance, a sudden obsession…
KSA Consumer Confidence: November’s Trends
December 10, 2024
An updated look at the Kingdom’s Consumer Sentiment Index (CSI) from Sila. Our analysis of the CSI dashboard indicates a notable increase in KSA's index, pointing toward heightened consumer optimism and an enhanced economic outlook. Key Insights from November’s CSI The latest data from our CSI dashboard reveals continued growth in consumer confidence across Saudi…
UAE Consumer Confidence: November’s Trends
December 10, 2024
An updated look at the UAE’s Consumer Sentiment Index (CSI) from Sila Insights. Our analysis of the CSI dashboard indicates a notable increase in UAE’s index, pointing toward heightened consumer optimism and an enhanced economic outlook. Key Insights from October’s CSI The latest insights from our CSI dashboard reveal continued optimism among UAE consumers. November…
How National Pride Drives Consumer Behavior in the UAE
November 28, 2024
The United Arab Emirates is a country where tradition and innovation meet in a way few other places can claim. It’s a land of glittering skyscrapers and desert landscapes, of luxury brands and centuries-old traditions. But beyond its stunning visuals lies a powerful undercurrent that shapes its culture and economy: national pride. This pride is…
AI vs. Gut Feeling: Why Data Always Wins in Marketing
November 21, 2024
Marketing is an art, but when it comes to making decisions, it’s becoming increasingly clear that data is the canvas—AI is the brush, and gut feeling is, well, the occasional splash of paint that doesn’t always stay within the lines. A lot of marketers rely heavily on intuition and experience—what we call the “gut feeling.”…
Decoding Brand Health Metrics: Understanding Your Brand
November 14, 2024
Brand health metrics have become the lifeline for many businesses. They help brands gauge their strengths, address weaknesses, and stay relevant to consumers. But what exactly are brand health metrics, and why do they matter so much? Let’s decode these metrics! But first... 1. What Are Brand Health Metrics? They are a series of indicators…
KSA Consumer Sentiment: October’s Positive Shift
November 5, 2024
October has proven to be a pivotal month for consumer confidence in KSA, as reflected in the latest Consumer Sentiment Index (CSI) from Sila Insights. Our analysis of the CSI dashboard indicates a notable increase in the index, pointing toward heightened consumer optimism and an enhanced economic outlook. Key Insights from October’s CSI The KSA…
