The Saudi Electricity Company wanted to understand their brand’s health and reputation in a deep way and learn what the drivers that motivate people to take action are. They were mostly interested in their social media performance, sentiment analysis around brand conversations and customer satisfaction scores.

Sila analysed the industry trends in KSA, with a focus on the competitors, audience and what the implications are that can affect the business. 

In terms of competition, we looked into a local one, a regional one and a global player as well, so that we can have a comprehensive understanding of the differences between them all and uncover any key indications that can help enhance SEC’s performance, strengthen their market presence and improve their customer service.