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CareersLaunching a New Brand in the Absence of Consumer Insights.
The absence of consumer insights in the plant-based milk category posed a significant barrier to finalizing the brand launch strategy for a global food brand in the Middle East.
Sila faced the challenge of gathering relevant information to determine where to position the new product, when to launch it, and how to do so effectively.
Community communication and experience analysis.
We analysed data from various sources, including Google Search (indicative of market share), Amazon reviews/ratings, and consumer-generated content on popular social media platforms in UAE and KSA.
This comprehensive approach provided insights into brand perceptions, target audience profiles, and product experiences.
Leveraging advanced AI technology, Sila gained an accurate understanding of consumer preferences, attitudes, and behaviors. This informed the development of a positioning strategy and launch plan for the new plant-based milk brand.
Positioning and Launching Strategy Based on AI-Driven Insights.
Based on the detailed understanding of the attitudes towards plant-based milk, target audience profile, parameters of evaluation, brand perceptions and experiences, Sila helped the development of a positioning strategy and launch plan for the new plant-based milk brand.
Empower Your Brand with Data-Driven Positioning.
Sila’s data-driven approach enables businesses to better position their products or services, leveraging insights from Arabic-native AI to refine offerings and drive audience engagement.
