The goal was to optimize budgets to achieve maximum ROI and conversions.
Sila was challenged with conducting the analysis, implementing findings, and guiding the brand towards more informed decision-making to optimize investment and ROI.
Analyse the effectiveness of your digital ads plans.
A large organization with over 13 categories and multiple brands aimed to assess the efficacy of their digital advertising spending against key performance metrics, particularly conversion to e-commerce platforms.
Forecast effective ROI with AI-driven insights.
Using first-party data, our team of Data Scientists and Market Researchers levereged power of AI and Sila’s Marketing Mix Model measured to measure the effectiveness of digital advertising spends.
We created a self-serving simulator allowing stakeholders to generate investment scenarios and assess their impact on ROI.
AI-informed insights enabled stakeholders to visualize the impact of their strategies and forecast new investments to maximize returns.
Optimizing Digital Marketing Channels and Investments.
The current mix of digital marketing channels was optimized based on the simulator’s output, enabling the brand to achieve maximum conversion rates for their investments.
This optimization extended to determining the optimal investment levels across relevant seasons, such as Ramadan and Back to School.
Drive Maximum ROI with Data-Driven Decision-Making.
Sila’s AI-driven approach empowers organizations to optimize digital ad spending, maximize ROI, and achieve business objectives effectively.
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