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CareersThe importance of the digital space for your brand equity.
Traditional survey-based brand health trackers often fail to measure ‘digital’ brand health and its influence on overall brand equity.
This was the unique challenge faced by our client, ACWA Power, who had the need to measure their brand equity within the digital space.
The power of merging surveys with Sila's AI.
Sila conducted a comprehensive analysis of the industry in KSA, focusing on ACWA Power and its competitors through the lens of digital brand equity and the factors influencing equity scores.
Our AI-driven equity score measured and tracked the correlation between real-world and digital brand perceptions, providing a holistic view of ACWA Power’s brand health.
We delivered insights covering all stages from brand awareness to loyalty, offering a competitive context for benchmarking.
A relevant analysis to build your brand equity.
Upon reviewing all Digital Brand Equity metrics, we developed a unique strategy focusing on enhancing the Share of Voice (SOV), an indicator of brand awareness and positive associations. The primary objective was to scale brand awareness effectively.
Empower your brand with data-driven insights.
Sila’s in-depth analysis empowers you to understand and enhance your brand equity in the digital space, ensuring long-term growth and a robust brand presence.
