Using Sila’s products (digital listening, audience understanding and CX), we were able to dig deep into the hotel’s digital presence, their typical audience profile, know how their guests view their experiences at the hotel across its amenities and F&B outlets and benchmark all this against 4 of its niche competitors hotels.
We analysed the guests’ overall review scores and went in depth into the room features, service, staff, experience, hotel amenities and room experience comparing the year 2022 to 2023, with emphasis on the Ramadan period.
