Imagine walking through a lively mall in Riyadh, surrounded by people of all ages shopping, dining, and socialising. Unknown to the average shopper, an invisible network of AI-driven systems is at work, analysing every interaction. From the products picked off shelves to the queries posed to virtual assistants, AI collects and interprets consumer data in real-time, shaping the next shopping experience even before the customer has left the building. This is the power of artificial intelligence at play in Saudi Arabia today, and it’s only the beginning.
Saudi Arabia, with its bold Vision 2030 strategy, has made AI central to its digital transformation. In fact, the Kingdom has set a goal of positioning itself as a global hub for artificial intelligence by 2030. One of the key areas of AI integration is consumer insights — an area that touches every aspect of a business, from marketing to product development.
Companies are harnessing AI to sift through large volumes of data to understand not only what their customers want but also what they will want in the future. For instance, consider how a casual conversation about couches or a quick search on Google can lead to an influx of couch ads targeting you.
Furthermore, by deploying machine learning algorithms, retailers can now predict trends, improve inventory management, and create hyper-personalized marketing campaigns that feel more like one-on-one conversations than mass promotions. As a result, businesses are not only enhancing customer experiences but also increasing their operational efficiency.
The numbers tell an impressive story:
The AI market is expected to see a compound annual growth rate (CAGR) of 42.6% between 2024 and 2030, with the software segment driving this growth (Source: Argaam).
This is no surprise given the wide range of AI applications across sectors. In retail, AI tools are helping businesses build more efficient supply chains by predicting demand and reducing overstock. AI-driven chatbots and virtual assistants are revolutionising consumer services, now capable of understanding complex customer queries in Arabic, thanks to advances in natural language processing (NLP) technologies.
Take, for example, a retail giant in Saudi Arabia that recently adopted an AI-powered customer insight platform. This system can analyse online shopping behaviour, social media interactions, and even foot traffic patterns to give retailers a comprehensive view of consumer preferences. In the past, such insights would have required extensive human effort and still wouldn’t be as precise. Today, AI tools provide these insights at scale, allowing businesses to refine their marketing strategies, predict consumer trends, and even adjust their stock levels in real-time.
This surge in AI adoption isn’t limited to retail. In the financial sector, AI models are redefining credit scoring systems by analysing not just financial histories, but also a customer’s broader digital footprint. With AI, banks in Saudi Arabia can offer more personalized financial products while mitigating risks associated with defaults and fraud.
The global players in the tech world have certainly taken notice of this AI boom. Companies like Amazon Web Services and Google are pouring billions into AI development in the region. In 2024, Google launched its “Google for Startups Cloud Program” in Saudi Arabia, providing local entrepreneurs with access to AI tools, mentorship, and cloud credits of up to $200,000 (Mordor Intelligence).
These investments are paving the way for small and medium enterprises (SMEs) to harness AI’s power without the need for massive in-house tech teams.
One of the most exciting applications of AI in consumer insights is the ability to predict future trends. As Saudi Arabia continues its rapid digital transformation, AI tools actively analyse social media sentiment, offering insights into evolving consumer trends. Brands are tapping into these insights to tailor their messages and products, staying ahead of evolving consumer expectations. What makes this even more compelling is the cultural shift happening in Saudi Arabia — with a younger, tech-savvy population driving demand for more personalized and innovative services. AI is helping brands meet this demand, allowing them to remain competitive in a fast-changing market.
What does the future hold?
With AI adoption showing no signs of slowing down, the consumer insights landscape in Saudi Arabia will continue to evolve. AI will not only enable businesses to understand their customers more deeply but also empower them to anticipate needs and create products and services that resonate on a personal level. As the Kingdom pushes toward its ambitious goals, businesses that neglect to integrate AI into their consumer insights strategies will fall behind.
From smarter retail experiences to personalised financial services, AI is reshaping how Saudi companies understand and interact with their consumers. It’s an exciting time to watch this transformation unfold, as the possibilities seem as boundless as Riyadh’s skyline.
References:
- “Saudi AI market to grow by by 2030: SCAI CEO”, Argaam.
- “Growth Trends & Forecasts (2024 – 2029)”, Mordor Intelligence.
- “Visionary Arabia 2024 Report”, Sila Insights.
