Designed in the MENA region, for MENA researchers. Sila enables you to gain unparalleled insight into Arabic consumers with our cutting-edge technology.
At its core, Sila employs advanced proprietary AI, ensuring accuracy and speed. With our Arabic-native AI natural language processing, you don’t just connect—you understand. Dive into an expansive data pool as Sila accurately deciphers dialects and sentiments in Arabic (and every other language), guaranteeing that nuances aren’t lost in translation.
Partner with Sila and leverage our tools for diverse research needs such as:
- Usage and attitude studies
- Segmentation (with Digital Audience Segmentation)
- Brand health tracking (with Brand Pulse 360)
- Category diagnostics
- Consumer personality insights
- Customer experience (CX)
- Trend spotting (with TrueTrends)
As seen in:
Track evolving trends with precision.
Wondering whether plant-based food is a passing trend or a long-term investment? Sila’s got your back.
Analyse historical data and observe the lifespan of trends to differentiate between a fleeting phenomenon and lasting shifts.
Our interactive dashboards paired with insightful reports equip you with decisive information, facilitating swift business decisions.
Segment smart, understand deeply.
Gain an edge with Sila’s advanced audience insights. Explore various segments with our ready-to-use audiences at your fingertips. Curious about your standing against competitors?
A few clicks and you have your answer.
For bespoke requirements, our state-of-the-art machine learning and data science techniques deliver comprehensive reports, spanning panels from hundreds of thousands to specific niche groups.
Dive deeper in the brand health analysis.
Sila’s AI dives deep in analyzing your brand performance combining survey-based and digital insights to ensure a full spectrum understanding of your brand status.
With Sila you will deep dive into a consolidating understanding of your brand equity, with a deep analysis from awareness to loyalty.
You will get to know your audience demographics and personality insights, with an understanding also of the competitive context.
Tap into the power of Sila’s AI to elevate your brand’s journey.
Transforming research with technology.
Embrace Sila’s natural language processing capabilities—a breakthrough in AI—to analyse data, discern emotions, and derive personality insights.
All of this, natively in Arabic and multiple other languages.
Market research needs a tech revolution, and Sila is pioneering this change, crafted by researchers for researchers
Get in touch to see what Sila can do.
We work with market insights teams across the GCC and beyond to help better understand their consumers across the Arabic-speaking world and beyond.
With Sila’s experienced team, we’ll help you understand what we can, and can’t do and demo how we’ve helped other organisations just like yours open up their market research world through the use of technology.
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KSA Consumer Confidence: November’s Trends
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An updated look at the Kingdom’s Consumer Sentiment Index (CSI) from Sila. Our analysis of the CSI dashboard indicates a notable increase in KSA's index, pointing toward heightened consumer optimism and an enhanced economic outlook. Key Insights from November’s CSI The latest data from our CSI dashboard reveals continued growth in consumer confidence across Saudi…
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An updated look at the UAE’s Consumer Sentiment Index (CSI) from Sila Insights. Our analysis of the CSI dashboard indicates a notable increase in UAE’s index, pointing toward heightened consumer optimism and an enhanced economic outlook. Key Insights from October’s CSI The latest insights from our CSI dashboard reveal continued optimism among UAE consumers. November…
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The United Arab Emirates is a country where tradition and innovation meet in a way few other places can claim. It’s a land of glittering skyscrapers and desert landscapes, of luxury brands and centuries-old traditions. But beyond its stunning visuals lies a powerful undercurrent that shapes its culture and economy: national pride. This pride is…
