Designed in the MENA region, for MENA researchers. Sila enables you to gain unparalleled insight into Arabic consumers with our cutting-edge technology.
At its core, Sila employs advanced proprietary AI, ensuring accuracy and speed. With our Arabic-native AI natural language processing, you don’t just connect—you understand. Dive into an expansive data pool as Sila accurately deciphers dialects and sentiments in Arabic (and every other language), guaranteeing that nuances aren’t lost in translation.
Partner with Sila and leverage our tools for diverse research needs such as:
- Usage and attitude studies
- Segmentation (with Digital Audience Segmentation)
- Brand health tracking (with Brand Pulse 360)
- Category diagnostics
- Consumer personality insights
- Customer experience (CX)
- Trend spotting (with TrueTrends)
As seen in:
Track evolving trends with precision.
Wondering whether plant-based food is a passing trend or a long-term investment? Sila’s got your back.
Analyse historical data and observe the lifespan of trends to differentiate between a fleeting phenomenon and lasting shifts.
Our interactive dashboards paired with insightful reports equip you with decisive information, facilitating swift business decisions.
Segment smart, understand deeply.
Gain an edge with Sila’s advanced audience insights. Explore various segments with our ready-to-use audiences at your fingertips. Curious about your standing against competitors?
A few clicks and you have your answer.
For bespoke requirements, our state-of-the-art machine learning and data science techniques deliver comprehensive reports, spanning panels from hundreds of thousands to specific niche groups.
Dive deeper in the brand health analysis.
Sila’s AI dives deep in analyzing your brand performance combining survey-based and digital insights to ensure a full spectrum understanding of your brand status.
With Sila you will deep dive into a consolidating understanding of your brand equity, with a deep analysis from awareness to loyalty.
You will get to know your audience demographics and personality insights, with an understanding also of the competitive context.
Tap into the power of Sila’s AI to elevate your brand’s journey.
Transforming research with technology.
Embrace Sila’s natural language processing capabilities—a breakthrough in AI—to analyse data, discern emotions, and derive personality insights.
All of this, natively in Arabic and multiple other languages.
Market research needs a tech revolution, and Sila is pioneering this change, crafted by researchers for researchers
Get in touch to see what Sila can do.
We work with market insights teams across the GCC and beyond to help better understand their consumers across the Arabic-speaking world and beyond.
With Sila’s experienced team, we’ll help you understand what we can, and can’t do and demo how we’ve helped other organisations just like yours open up their market research world through the use of technology.
"*" indicates required fields
Get clarity at the click of a button.
Ramadan 2025 in KSA & UAE: Softer Sentiment, Smarter Strategy
April 9, 2025
By the time the last iftar is shared and the final Eid gift is unwrapped, one would expect a familiar uplift in the regional mood. Ramadan and Eid have long been seasonal pillars of optimism, generosity, and spending across the GCC, especially in Saudi Arabia and the UAE. But this year, a closer look at…
Sila Named Future 100 Winner. Again.
March 18, 2025
Sila is Named Future 100 Winner. Again. Recognized for the second consecutive year. This award led by the Ministry Of Economy, UAE, and the Office for Government Development and the Future, celebrates companies shaping the UAE’s economic future, and we’re honored to be part of this incredible group. The recognition was officially presented at Investopia Abu Dhabi by H.E.…
Brand Health Tracking: The Key to Startup Growth
March 17, 2025
Why Startups Can't Afford to Ignore Brand Health Tracking In today's competitive market, understanding and monitoring your brand's health isn't just beneficial, it's essential for sustained growth and success. For startups, where every decision can make a difference, brand health tracking provides crucial insights that drive better decision-making, enhance customer trust, and secure long-term stability.…
