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      Articles
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
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      Podcast
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
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      Reports
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
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  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
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      Solution Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
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      Research Success Stories
      See how Sila's AI has delivered on briefs that traditional market research has been unable to do.
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  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
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      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
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      Careers
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
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  • AI-powered consumer insights.
    Make better business decisions.

    Sila understands every language on earth and 20+ Arabic dialects, natively, giving you the complete consumer picture and a deep understanding of your brand or audience.

    Trusted by tech-forward marketers, researchers & communicators at:

    Are you happy only hearing from less than one-third of MENA audiences?

    Or do you want the whole story?

    Sila ('connection' in Arabic) is a unique AI consumer intelligence platform that tells you what your target audience is thinking, saying and doing while providing comprehensive brand health tracking, segmentation and trend analysis. 

    From an almost unlimited data pool, we also analyse dialects and sentiment in Arabic, natively. Sila works in every other language as well.

    With Sila, nothing ever gets lost in translation, ensuring you never miss an insight.

    understood to perfection

    CUTTING EDGE multi-lingual ai

    In MENA, most research platforms can only understand Modern Standard Arabic, which only accounts for 30% of the Arabic used online.

    The other 70% is in Arabic dialect. That’s more than 330 million people across the region, using languages that research tools don’t recognise.

    Until now.

    Sila’s Arabic-native AI captures every word. Quickly, and accurately, offering you a comprehensive brand health tracking, understanding and analysis to assess better business decisions.

    beautiful, simple insights DRIVEN BY OUR AI.

    Dashboards you'll actually like love using.

    Holistic overviews of brand tracking, performance, and assessment with a benchmark to the competitive landscape.

    Leverage audience insights to analyse the consumers’ behaviours and understand each customer segment’s nuances  to better assess your marketing and communications success. 

    Our models are tuned for your vertical, meaning you get the right insight, faster. Add LARA and you can get your job done, fast.

    1BN+ DATA POINTS TO UNDERSTAND YOUR AUDIENCE BETTER.

    The power of enrichment.

    Sila has over 1bn+ data points from 2018 onwards, growing daily. This gives you unparalleled insight into your business challenges, ensuring you stay ahead of market shifts.

    When you work with Sila we’re better able to serve your needs, fast. Our data warehouse can give immediate insights while your data is enriched.

    Meaning you don’t wait for insight, stay ahead and own your market.

    Sila Use Cases

    Sila's Data Scientists and Research Professionals work to leverage our AI to deliver real insights, fast. We give you access to a customized customer portal to understand and visualize the data.
    AI-enabled consumer research.
    Monitoring of brands, categories, and topics.
    Audience and trends deep-dives.
    Customer experience analysis.
    Market and category reports.

    Sila, using technology to  
    reshape consumer insights.

    GET IN TOUCH